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Visuals | ||||||||||||||
Pictures are not only eye-catching, they are the journalist’s friend. Good imagery makes for a great publication — and great publicity. Research shows that pictures encourage readers to read an associated article. And editors love them because they usually increase sales and readership. |
Palam’s photographer has an eye for the human face of technology and we use his pictures to best effect. Incorporate photography into your budget and you won’t regret it. All the pictures on this website (except the one below — none of us can skydive!) have been taken by Palam for clients, and have been printed in publications alongside articles featuring the client. |
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Hold the Front pageYou don’t have to jump out of a plane to promote your business — but it can’t hurt. When a client sky-dived for charity, we leapt in and gave pictures to the media. It landed the retailer with a slot on local TV and front page of the leading trade publication in her sector. This raised profile led to profitable new partnerships. |
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