Our Focus

Reputations from scratch

The public relations challenges faced by spin-outs, early-stage companies and SMEs are different to those faced by large, established corporations.

Small high-tech enterprises have to work especially hard to gain the attention of the media. Whether you’re a start-up with a great idea or even a mid-sized publicly-listed company, national newspapers’ business reporters won’t be camped on your doorstep to cover your every move. You need to make news.

Even companies that have a brilliant business model and a technological innovation that will transform the way we all live and work have to build up their credibility.

We specialise in helping organisations with little or no previous media track record — or disappointing experiences with other agencies — gain regular exposure to their target audiences through all types of media.

Besides raising our clients’ profile in specialist publications in their sector, we ensure that they are featured in the media appropriate to the areas in which their new business opportunities arise.

Understanding
Growing Businesses

Our flexible approach reflects our understanding of the constraints faced by growing businesses. The rewards of good media coverage will be impressive: building confidence among existing and prospective customers and partners, potential investors and even boosting employee morale.

Taking off

We helped launch a major foundation that aims to provide UK children with access to portable computing. For the first — and probably only — time, we used a “big cheque” photo to mark a major donation.